Even though ATI didn't even have a whole year to sell its DirectX 11-capable graphics products, it seems that chances are rather high for total sales to amount to one whole million by the end of 2009. This is quite noteworthy considering the rather large prices of said chips and products based on it. The cheapest card costs $140 (ATI Radeon HD 5750) and the most expensive, namely the ATI Radeon HD 5970, amounts to $600.ATI (business unit of Advanced Micro Devices) sold a total of about 500 thousand ATI Radeon HD 5700-series “Juniper” graphics processing units (GPUs) and 300 thousand Cypress GPUs, those used in the graphics adapter series ATI Radeon HD 5800 and HD 5900. Obviously, the main factor behind this large amount of sales is the fact that the company's rival, NVIDIA, doesn't, currently, have any DirectX 11-capable GPUs available on the market. Coupled with the holiday season, and the fact that NVIDIA still won't be releasing a DirectX 11-capable card before the 2010 Consumer Electronics Show, ATI might actually reach one million total sales by the end of the year.
Such a high amount of sales would further improve AMD's financial situation, which already greatly benefited from the $1.25 billion received from Intel. The only factors that may still affect the number of sales are t... (read more)
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